Business and marketing strategy

Timbersoul by Cándido Hermida is defined as a technological innovation company that values local wood, offering an integral advice and marketing service of ecological cellular structural systems, whose objective will be to connect construction professionals with forestry industry experts in wood construction.

In this way, sustainable buildings can be obtained that help mitigate climate change.

With the aim of incorporating the ETC products into the market, a business and marketing strategy is developed within the Project LIFE EcoTimberCell, that includes the creation of a technology-based company (USC Spin-off).

In this sense, in the first steps of C8 action execution (Business and Commercialization Strategy), Timbersoul by Cándido Hermida's conformation is being carried out, a technology-based company that has designed its business model based on the commercialization of ETC products.

Timbersoul by Cándido Hermida Objectives

The main focuses of Timbersoul by Cándido Hermida are framed according to:

  • Positioning ETC products as synonymous with quality and innovation
  • Sensitize and promote the use of wood as an ecological construction alternative
  • Provide tools that make it easier for professionals to use ETC products without the need for specialized knowledge
  • Facilitate the transfer of innovation in the wood construction sector


The Timbersoul by Cándido Hermida, which will be supported by the advisory and research team of the LIFE EcoTimberCell project and the investment partner Cándido Hermida, is constituted in such a way that each of the participants complements each other in a multidisciplinary way to ensure a good development of the Spin-off. Within it, there is the figure of the main manager of the activities of the company that will be the promoter team, which will have the support of the advisory and research team of the LIFE EcoTimberCell project and that in specific cases will be able to count on the team of strategic collaborators.

Promoter team

  • Begoña Jiménez Urquía
  • Andreina Vargas Carrión
  • Martín Moreda García-Echave

The Project Advisory and Research Team:

  • Manuel Guaita Fernández. Professor of the University of Santiago de Compostela. PEMADE’s Director
  • María Portela Barral. Forestry Engineer. PEMADE’s Laboratory Quality Director.
  • José Antonio Lorenzana. Architect. Responsible for the management and drafting of PEMADE projects
  • Belén Feijóo. Architect. Responsible for the management and drafting of PEMADE projects


The business model of Timbersoul by Cándido Hermida, based on ETC, has been valued and awarded on several occasions:

  • Explorer Programme for young people with ideas 2019, coordinated and directed by the Santander International Centre for Entrepreneurship (CISE) and promoted by Banco Santander and the University of Santiago de Compostela.
  • Local winners in the Explorer USC Lugo Space.
  • Participation in the Disruptive Technology Explorer Award.
  • 3rd Prize in the 6th edition of the Semente Ribeira Sacra Business Project Competition.
  • Participation in the XXII Aresa Prize for Rural Development organised by the University of Santiago de Compostela and the Aresa Group.
  • Selected for the Best USC Business Initiative Awards of Banco Santander Open Innovation (pending resolution).

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